Abstract
The aim of this section is to reveal how social media shapes consumer decision-making processes when purchasing textile and ready-made clothing products and to what extent it affects these processes positively or negatively. Accordingly, in this chapter, first of all, information about the consumer purchasing process and how this process works in the clothing, fashion, and textile sectors will be given, and then what kind of reflections and contributions of social media to the consumer purchasing process in these sectors will be mentioned. Finally, in the conclusion and discussion section, suggestions will be made for future research and applications for the sector.
Keywords
Clothing
Purchasing
Fast fashion
Textile
Business
Process (computing)
Marketing
Section (typography)
Purchasing decision
Purchasing process
Decision-making
Fashion industry
Advertising
Computer science
Political science
Subject Areas
Digital Marketing and Social Media
·Sociology and Political Science ·Social Sciences
Consumer Behavior in Brand Consumption and Identification
·Marketing ·Social Sciences
Consumer Retail Behavior Studies
·Marketing ·Social Sciences
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