Journal Article

·2013 OPEN ACCESS

Literature Review on Selection Criteria of Store Location Based on Performance Measures

Gülden Turhan , Mehmet Akalın , Cemal Zehir YTU

Procedia - Social and Behavioral Sciences

Abstract

This paper presents the results of a literature review for understanding the selection criteria of store location in the retail context. The review provides overall insight into prior studies that specifically emphasize on factors influencing store performance. Store performance has been evaluated by using various measures such as store sales, market share, retail patronage, store traffic, store profits and so forth in different studies. The intention of the review is to (1) classify the store location-selection criteria, and (2) provide researchers with a theoretical model on which future research on store performance may be oriented.

Keywords

Selection (genetic algorithm) Computer science Context (archaeology) Business Marketing Data science Artificial intelligence Biology

Subject Areas

Consumer Retail Behavior Studies ·Marketing ·Social Sciences
Consumer Market Behavior and Pricing ·Marketing ·Social Sciences
Urban and Freight Transport Logistics ·Building and Construction ·Physical Sciences

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