Research & Articles — YTU Impact

2024 Book Chapter OPEN ACCESS 3 citations

Time-Dynamics of (Mis)Information Spread on Social Networks: A COVID-19 Case Study

Zafer Duzen, Mirela Riveni, Mehmet S. Aktaş

Studies in computational intelligence

Misinformation and Its Impacts Complex Network Analysis Techniques

View details DOI: 10.1007/978-3-031-53503-1_13 Scopus

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2023 Book Chapter 11 citations

Remote Work

Yasemin Bal, Nazlı Ece BULGUR

Advances in human resources management and organizational development book series

COVID-19 Pandemic Impacts Cyberloafing and Workplace Behavior

View details DOI: 10.4018/978-1-6684-9172-0.ch0… Scopus

2022 Book Chapter 3 citations

The Evaluation of the Impacts on Traffic of the Countermeasures on Pandemic in Istanbul

Mahmut Esad Ergin, Halit Özen, Mustafa Ilıcalı

Sustainable civil infrastructures

COVID-19 epidemiological studies Human Mobility and Location-Based Analy…

View details DOI: 10.1007/978-3-030-79801-7_66 Scopus

2022 Book Chapter 2 citations

Evaluating Technology Acceptance Model on the User Resistance Perspective: A Meta-analytic Approach

Aygül Turan, Mehmet Tugrul Odabas

Communications in computer and information science

Technology Adoption and User Behaviour Digital Marketing and Social Media

View details DOI: 10.1007/978-3-030-96040-7_59 Scopus

2021 Book Chapter 3 citations

Technology Readiness as an Antecedent of Technology Acceptance Model: A Meta-analytic Approach

Aygül Turan, Buse Oren

Lecture notes in networks and systems

Technology Adoption and User Behaviour Digital Marketing and Social Media

View details DOI: 10.1007/978-3-030-77246-8_47 Scopus

2021 Book Chapter 1 citation

The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors

Hayat Ayar, Ece Özer Çizer, Tugce Sezer

Advances in business strategy and competitive advantage book series

Digital Marketing and Social Media Consumer Behavior in Brand Consumption …

View details DOI: 10.4018/978-1-7998-1630-0.ch0… Scopus

2021 Book Chapter 1 citation

A Sentiment Analysis and Role of Twitter for Health Communications

Erkan Çiçek, Uğur Gündüz

Advances in human services and public health (AHSPH) book series

Public Relations and Crisis Communicati… Misinformation and Its Impacts

View details DOI: 10.4018/978-1-7998-8421-7.ch0… Scopus

2020 Book Chapter

Digital Storytelling and Parasocial Interaction for Brand-Consumer Relationship

Hayat Ayar

Advances in marketing, customer relationship management, and e-services book series

Media Influence and Health Digital Marketing and Social Media

View details DOI: 10.4018/978-1-7998-4772-4.ch0… Scopus

2017 Book Chapter OPEN ACCESS

Advergaming – How Does Cognitive Overload Effect Brand Recall?

Ayşegül Sağkaya Güngör, Tuğçe Ozansoy Çadırcı, Şirin Gizem Köse

IGI Global eBooks

Digital Marketing and Social Media Technology Adoption and User Behaviour

View details DOI: 10.4018/978-1-5225-1793-1.ch0… Scopus

2016 Book Chapter OPEN ACCESS 1 citation

Advergaming – How Does Cognitive Overload Effect Brand Recall?

Ayşegül Sağkaya Güngör, Tuğçe Ozansoy Çadırcı, Şirin Gizem Köse

Advances in human and social aspects of technology book series

Digital Marketing and Social Media Technology Adoption and User Behaviour

View details DOI: 10.4018/978-1-5225-0435-1.ch0… Scopus